The only thing unit sales will tell you is how many units you’ve sold. What about everything that happens after that sale?
How can you grow your audience if you don’t know who you already have? Deepen that relationship by understanding who your users are.
Connected platforms finally allow digital creatives to learn from their audience’s discrete reactions; like a comedian refining his material based on the laughs he gets on stage.
Knowing what people do and don’t do in your app provides insights into ways of improving monetisation, or where to avoid building on features people don’t like.
How much time people spend using your app is important. Make sure you can spot things that aren’t working, either technically or creatively. Fix things; make sure
people come back.
“Pingflux provided a much broader and detailed view of our user base than we were able to obtain previously. Without it we would have missed information that proved crucial to the understanding of our audience.”
“We considered multiple analytics offerings but, with its flexible approach, Pingflux made a great impression on us from the start. We are looking forward to making Pingflux an integral part of our development strategy.”
Pingflux is a fully featured analytics solution that can adapt to each discipline’s specific needs in order to help everyone gain a better understanding of what is happening with their app. Here are just some possible areas of interest:
|Gameplay Balancing||Perfomance Monitoring||Demographics||In-depth data querying||Global Activity ("Ping") Map|
|Retention & Engagement||Cache Hit Rates||Acquisition Channels||Statistical Analysis||Revenue|
|In-game Economy||Bugs||Campaigns||Cohorts||Custom KPIs|
Pingflux is an incredibly flexible solution that allows you to see any one event in many different contexts. We do not impose segregation of your data by engagement, monetisation or any other category. This helps to build an unrestricted view of gameplay which adapts to your needs, not the other way round.
Our tools support you from start to finish. We provide you with SDKs to suit your projects. We receive, store and process your events via a cloud hosted service. We give you access to your data through a web based interface.
Our background gives us unique insights into what it’s like to build games and apps (we’ve made dozens ourselves), so we want to provide developers with the right tools. Also, we listen as well as we talk!
For us offering a wide range of SDKs isn’t enough. In Pingflux you can view all your apps, from all platforms, in one common interface. Want to compare your iOS, Android and Blackberry versions in one graph? No problem!
Our tools fit your requirements, not the other way round. It’s easy to track standard KPIs, but our flexible approach means you can track more; what you want, the way you want.
Because you can track things that are specific to you, we also let you tell the analytics what your event data means. Analysers interpret your event attributes so you can dig deep into your data via relevant filters and segmentation.
Pingflux can provide you with simple summary views of your KPIs while also allowing you to dig deep and sift through your data to really try to understand user behaviour. All at your own pace of course!.
The talented team behind Pingflux is led by 3 co-founders who have a long history of working in frontline games development. Pingflux is the culmination of years of experience in the development of game production tools and is an elegant solution built from the ground up as a truly platform-agnostic service that adapts to your needs, not the other way around.
If you would like join the growing ranks of game developers and publishers who are enjoying the benefits of our flexible and truly platform agnostic analytics service, please send a bit of information about yourself and your project to the email address below. We will send you prices and all the other information you need to complete registration.